Marketing SEO, ads, social media
Digital marketing services bring visitors who are ready to buy to your website: from Google search, from paid ads, from social networks. The channels differ in who they bring, how fast and at what price. Below we compare them, so you can pick the one or two you need and not pay for all of them at once. The core services are SEO services, Google Ads management and Facebook and Instagram ads.
01 Definition
Promoting a website means getting it in front of people who need what you sell. It has three parts. The first is the site itself: a page that shows what you sell, what it costs and how to order. The second is the source of visitors: search, ads, social networks.
The third is measurement: analytics that show where each inquiry came from and what it cost. Money gets lost wherever one of the three is missing. The most expensive case is ads sent to a page that isn't ready for visitors. You pay for every click, and the visitor leaves because there was no price or the form didn't submit.
That's why, before we start any channel, we look at the pages it will send people to.
02 Services
Each service has its own page with the scope of work, the stages and the price. Four of them are channels that bring people in. The fifth, the audit, shows whether your site is ready for any of them.
03 Comparison
There are no bad channels, only channels that don't fit your goal. The table shows when each one makes sense. The last column is the price of our work, without the ad budget.
| Channel | When it works | How fast | Price of the work |
|---|---|---|---|
| SEO services | People already search for your product or service on Google, and you're ready to invest in the site for six months or longer. | Four months to a year, a range Google itself gives in its help for site owners. We plan the work for at least six months. | from $1,500 / month |
| Google Ads management | Demand already exists, you need inquiries this month and you have money for clicks. | Clicks start on launch day. The cost per lead can be judged after 2–4 weeks. | from $900 / month |
| Facebook and Instagram ads | Nobody is searching for the product yet, but it's clear from a picture: clothing, food, courses, events, services near home. | Ads show from launch day. Conclusions after 2–4 weeks, once enough data has built up. | from $900 / month |
| Social media management | People don't buy the first time: they need to look around, read reviews and ask questions. | Slow. The first months go to gathering an audience and getting people used to the profile. Don't judge it before the three-month mark. | from $1,200 / month |
| SEO audit | You have a site but few visitors from search, and you don't know why. Or you plan to pay for promotion and want to know where to start. | A report with a list of fixes in 5–7 days. | from $750 / audit |
Ads work for as long as you pay for clicks. Stop the budget and the inquiries stop the same day. SEO behaves the other way round: for the first months you pay and see almost nothing, but a page that has reached the search results brings people without a fee for each visit.
So a fast channel and a slow one are often combined. Ads bring inquiries now and show which searches bring buyers. SEO grows on those same searches in the meantime.
04 Google
Your site can appear in three places on a Google results page. Each one takes separate work.
These are the pages Google considers the best answer to a query. You don't pay per visit, and you can't buy a place. The work has three parts: the technical health of the site, pages with copy written for the queries, and links from other sites. That's SEO services; we write the pages for it as SEO copywriting.
They are labeled as ads and sit above the regular results. An auction decides the position: your bid per click and how well the ad and the page match the query. You pay only for clicks. This is Google Ads management, and it needs a page that continues the ad in the same words.
A café, a clinic or a workshop has a third place: the map with a list of nearby businesses. To get there you need a completed Google business profile. Your position in the list depends on how well the profile matches the query, how far you are from the person and how many reviews you have. The profile is free, and for a local business we suggest setting it up before any paid work.
If the site is new and doesn't show up in search yet, start with ads: within a month they show which searches bring buyers. If the site is a few years old and people already arrive from search, start with an audit and SEO, and turn on ads for the queries where the first page is still far off.
05 Together
Digital marketing is wider than promotion: it also includes the site, the copy on it and analytics. A channel only brings a person to a page. Whether they leave an inquiry depends on what the page says and how it is built.
The ad makes a promise, and the page confirms it in the same words and shows the price and the form right away. If the ads lead to a home page about everything, the money goes to people who didn't find their service. We build the landing page for the campaign and write the ads for the landing page.
An SEO specialist decides which pages the site is missing and for which queries. A writer produces them so that people read to the end and leave an inquiry. When these are different contractors, you often get copy written "for the robot", with keywords separated by commas. With us, articles and meta tags are part of one plan.
Facebook and Instagram ads bring new people to your profile. If the latest post there is six months old, they leave. Social media management gives them a reason to follow, and after that the ads work on an audience that already knows you.
Sometimes an audit shows that the problem is not the copy or the links but the site itself. It's slow, awkward on a phone or breaks after updates. Then, before you pay for visitors, it's worth doing a redesign or putting the site on website maintenance.
When different people handle the ads, the copy and the site, each is responsible for their own part and nobody for the inquiry. With us the plan is shared: ads don't launch on a page that doesn't exist yet, and copy is written for the queries the budget will go to.
If you don't have a site yet, we start with the web development section. All the copy formats are collected on the copywriting services page.
06 Getting started
The first month looks similar for every channel. We first check where we'll send people and how we'll measure the result, and only then turn on the ads.
We ask about the product, the average order, the region and where inquiries come from now. We ask for view access to analytics, Search Console and ad accounts, if you have them.
→ 1–2 days
We look at the pages visitors will land on: whether there's a price, whether the form works, whether it's comfortable on a phone. If a page isn't ready, we tell you what to fix before you spend any budget.
→ a list of fixes
We set up goals in analytics: an inquiry, a call, a purchase. Without them, after a month you'd know the number of clicks but not how many became customers.
→ analytics counts inquiries
For ads we collect queries and a click-cost estimate from Google's planner. For SEO we draw up a list of pages and tasks for the first three months. The plan has no promises about rankings, only the scope of work and deadlines.
→ a plan for approval
Ads start 5–7 days after the brief, and SEO work follows the plan. At the end of the month we send a report: what was done, how much was spent, how many inquiries came in and what we're changing next.
→ a monthly report
07 Ad money
The management fee covers our work: campaign structure, ads, analytics, optimization and the report. The money for impressions and clicks you put into your own ad account yourself, from a card or a company account.
We can see the spend and manage the bids, but we can't withdraw that money. The account, the campaign history and the audiences built up all stay with you, even if we stop working together.
08 Pricing
An example for a service business. Month one: an SEO audit and the launch of Google Ads management, from $1,650 ($750 + $900). If SEO services are added to the ads from month two, that's from $2,400 a month ($900 + $1,500). The ad budget is not included in these amounts.
| Service | What's included | Turnaround | Price |
|---|---|---|---|
| SEO services | Audit, keyword research, technical tasks, content, monthly report | 6 months or more | from $1,500 / month |
| Google Ads management | Campaign structure, ads, tracking, optimization, report | launch in 5–7 days | from $900 / month |
| Facebook and Instagram ads | Audiences, creatives and copy, launch, optimization, report | launch in 5–7 days | from $900 / month |
| Social media management | Content plan, 12 posts, stories, profile setup, report | monthly | from $1,200 / month |
| SEO audit | Technical audit, content and link review, fix plan | 5–7 days | from $750 / audit |
09 Questions
With one channel and one service. If people search for your service on Google, that means Google Ads for your one or two most profitable services, plus a page for them. In a month or two you'll know the cost per lead and can decide whether to expand. The worst option is to split a small budget between SEO, ads and social media: no channel gets enough volume to draw conclusions from.
Managing Google Ads or Facebook and Instagram ads costs from $900 a month, social media management from $1,200 and SEO services from $1,500. An SEO audit is paid once, from $750. For ads, add the budget for impressions and clicks, which you pay to the platform.
It depends on the cost per click in your field and region. Before launch we show you an estimate from Google's planner: how many people search for your service and roughly what a click costs. The budget should buy enough clicks for you to draw conclusions within a month. If there isn't enough money even for that, we'll say it's too early to launch.
No. Rankings depend on Google's algorithms and on what competitors do, so no contractor can guarantee them. In writing we fix what we control ourselves: the scope of work for the month, the deadlines and the report. If you need a place on the first screen right away, that's a job for ads, where it depends on your bid and the quality of the ad.
With ads, the first clicks arrive on launch day, and you can judge the cost per lead after two to four weeks. SEO is slower: Google gives a range of four months to a year. Social media without ads brings inquiries later still. If someone promises SEO inquiries in two weeks, ask where exactly they will come from.
The work done during the month, figures from analytics and the ad accounts, and the plan for the next month. The figures are impressions, clicks, spend, inquiries and cost per inquiry. For SEO we add the queries your site appears for in search and the pages that bring people in. You have permanent access to analytics and the accounts, so you can check everything without us.
Yes. First we look at the pages the ads will send people to. If they're ready for visitors, we launch. If not, we show you what to fix, and you decide who does it: your developer or us.
An audit checks the site once and gives you a list of what is holding it back. SEO copywriting covers individual pages for specific queries. SEO services run every month and combine everything: technical fixes, new pages, links and analysis of the results.
Our main platforms are Google Ads and Meta Ads, which means ads in Google search, Instagram and Facebook. Other platforms, such as TikTok or LinkedIn, we take on request: first we check whether your buyers are there.
10 Related
Get a quote
Two sentences are enough: what the product is and what you need — copy, a website or marketing. We reply within one business day.