A slider of three banners that change every five seconds. The headline reads "Climate for your comfort." The "Learn more" button scrolls the page down.
One still screen. The headline reads "Air conditioner with installation in Denver in two days," with a "from" price below it and a "Get a quote" button. Next to it, a photo of an installed unit instead of a smiling stock-photo family.
why: the person has just clicked an ad for "air conditioner installation Denver" and is looking for those exact words. They won't wait for the second and third banner: people decide within seconds whether to stay or leave.
