Landing page development from brief to launch

Landing page development

Landing page development with us covers all the work on a one-page site: the wireframe, the copy, landing page design, a responsive build on WordPress, a lead form and analytics. In two to three weeks you get a page on your own domain that you can send ad traffic to, and you see every inquiry in your analytics.

Price

01 Scope

What landing page development includes

Start to finish means eight jobs that people usually hire three specialists for: a copywriter, a designer and a developer. With us one team runs them, and each job builds on the one before.

  • Brief and competitors. We ask about your product and buyers, search for your service on Google and social media, and note what five to seven competitors promise and what it costs them.
  • Wireframe. The order of blocks, the job of each, the headlines and the buttons. You approve it before design.
  • Copy for every block. From the headline on the first screen to the "Thanks, we got your request" message. The author writes and the editor proofreads.
  • Design. A Figma mockup for desktop and phone in your brand colors. If you have no brand guidelines, we pick fonts and a palette to fit the product.
  • Responsive build on WordPress. The page reads well on a phone, a tablet and a large monitor, with no sideways scrolling and no tiny type. You change text, prices and photos yourself in the admin afterward.
  • Lead form. Requests arrive by email and in Telegram. Before launch we send test requests from several phones and confirm that none gets lost.
  • Analytics. Google Analytics 4 and events: a submitted form, a tap on the phone number, a click to a messenger. For Instagram and Facebook ads we add the Meta Pixel.
  • Launch. The domain, a security certificate, a speed check in PageSpeed Insights, the title and description, and the image and headline that appear when the link is shared in messengers.

Priced separately

  • Domain and hosting. We help you choose and register them in your company's name, and you pay directly.
  • Advertising. Campaign setup and the budget are separate: Google Ads and Facebook and Instagram ads.
  • Photo shoots and a logo. We work with your photos or stock images. We don't design logos or brand identities.

02 Schedule

Landing page development in three weeks: the day-by-day plan

The plan covers fifteen business days. We fit it into two weeks when the page is short and you approve the wireframe and the mockup the same day.

  1. 01

    Brief and wireframe

    The first day goes to the brief, the second to competitors. On the third you get a wireframe with the headlines of every block, and you tell us what to move.

    → days 1–3: an approved wireframe

  2. 02

    Copy

    The author writes the blocks from the wireframe, and the editor rereads the page on a phone. You leave your edits as comments in Google Docs.

    → days 4–6: copy for every block

  3. 03

    Design

    First the opening screen and one typical block, to agree on the style. Then the whole page in two versions: desktop and phone.

    → days 7–10: a Figma mockup

  4. 04

    Build

    We assemble the page on WordPress at a test address. We connect the form, the analytics and any animation that's in the mockup.

    → days 11–14: the page at a test address

  5. 05

    Launch

    We check the page on Android and iOS phones, send test requests and move the page to your domain. We show you how to change the copy and where to see the requests.

    → day 15: the landing page is live

During this time we need three approvals from you: the wireframe, the copy and the mockup. We allow one day for each. If an approval drags on for a week, the launch moves by a week.

03 Example

Where landing pages lose leads: three typical fixes

Landing pages rarely lose because of a button color. More often the trouble is how the first screen, the form and the mobile version are put together. Below are three fixes, using a made-up company that installs air conditioners in Denver.

First screenbefore scrolling

A slider of three banners that change every five seconds. The headline reads "Climate for your comfort." The "Learn more" button scrolls the page down.

One still screen. The headline reads "Air conditioner with installation in Denver in two days," with a "from" price below it and a "Get a quote" button. Next to it, a photo of an installed unit instead of a smiling stock-photo family.

why: the person has just clicked an ad for "air conditioner installation Denver" and is looking for those exact words. They won't wait for the second and third banner: people decide within seconds whether to stay or leave.

Lead formend of the page

Seven required fields: first name, last name, phone, email, address, room size, best time to call. A button that says "Submit."

Two fields: name and phone. The manager asks about the room size on the call. A button that says "Call me back," with a line under it: "We'll call within an hour during business hours."

why: every extra field is a reason to put the request off until later. The line under the button answers the question of what happens next and when.

Mobile versionphone screen

A desktop layout squeezed to the width of a phone. The price table scrolls sideways, the phone number in the header can't be tapped, and the request button appears only at the end of the page.

A separate mobile layout. Prices sit in cards in a single column, the number opens the dialer, and a "Get a quote" button stays pinned to the bottom of the screen.

why: visitors from Instagram and Facebook ads mostly open a landing page on a phone. If the mobile version is left for later, most visitors see a draft.

04 Straight talk

A landing page doesn't bring visitors on its own

A one-page site collects almost no traffic from search: Google needs a separate page for each query. So a landing page works as a pair with advertising, and the two have to be planned together.

The headline on the first screen should repeat the words of the ad. In Google Ads, that affects the landing page quality score, and with it the price of a click. If we run the ads too, one team writes both the ad and the page.

Hands on a laptop keyboard: building a page
1page, one offer, one action

05 Definition

What a landing page is and when it's enough

A landing page is a one-page website that leads a person to a single action: leave a request, book or buy. Briefs call it different things: "landing page," "lander" or "squeeze page." Searches for "landing page design" or "landing page builder" mean the same thing.

A landing page has no sections to get lost in. A person arrives from an ad, reads the offer from top to bottom and either clicks the button or leaves. That's why the page is built around one product and one buyer.

  • You sell one service, course, event or product
  • Ads will bring the visitors
  • People decide to buy in one or two visits

If you have several services and people search for each one separately, you need a corporate website with a page for each. If you already have a designer and a developer and only lack the wireframe and the copy, see website and landing page copy.

06 Options

A landing page on WordPress, on a builder, or a page on your existing site

There are three ways to make a landing page, and the most expensive isn't always the best. The choice depends on how long the page has to live and what happens to it next.

Main option

A standalone landing page on WordPress

Your own design, a page on your hosting, no platform subscription. It suits a landing page that will run for more than a few months and one that other pages may join later. This is the option that starts at $2,500.

You have a site

A page on your existing site

If your site runs on WordPress and is in good shape, the landing page can be one more page without the menu. The domain already has a history on Google, and the analytics live in one place. First we look at the site itself and tell you honestly whether it's worth building on.

Testing demand

A page builder

Tilda or a similar service gives you a page in a few days for a small monthly fee. The design is assembled from ready-made blocks, and moving the page to your own hosting later is hard. For testing an idea, that is enough.

Advice

When we recommend a builder ourselves

If you don't yet know whether people will buy the product, don't put $2,500 into a page. Order only a wireframe and copy from us, from $1,200, build the page on a builder and run ads on a small budget. When demand is confirmed, we'll make a full landing page, and the copy for it will already exist.

07 Pricing

Landing page development: price and what affects it

A landing page starts at $2,500: that covers the wireframe, copy, design, build, form and analytics. If you also order Google Ads management right away, the first month starts at $3,400 ($2,500 + $900). You pay the ad budget to Google directly, and it isn't part of these sums.

ServiceWhat's includedTurnaroundPrice
Landing page developmentWireframe, copy, design, responsive build, form and analytics2–3 weeksfrom $2,500 / landing page
Website and landing page copyBrief, competitor review, wireframe, copy for every block5–7 daysfrom $1,200 / landing page
Corporate websiteStructure, key page copy, design, build, content management system4–8 weeksfrom $5,500 / website
Google Ads managementCampaign structure, ads, tracking, optimization, reportlaunch in 5–7 daysfrom $900 / month
Facebook and Instagram adsAudiences, creatives and copy, launch, optimization, reportlaunch in 5–7 daysfrom $900 / month
We fix the price and the launch date in writing before the work starts. Prepayment is 50%, the rest after the stage is delivered.
  1. 01Page lengthup to 10 blocks in the base priceThat is enough for a service with a clear price. A training course, equipment or a complex B2B service needs fifteen blocks or more, because the buyer has more questions.
  2. 02Non-standard elementsa separate line in the estimateA cost calculator, a multi-step quiz, online booking, card payment on the page, custom illustrations and complex animation.
  3. 03Languages and page variantspriced by volumeA second language version adds translation and one more layout check. The same goes for page variants built for different ad campaigns, each with its own first screen.

08 Getting started

How to order a landing page: what we need from you

You don't need a technical specification. Tell us what you sell and where you plan to send ads, and we'll ask for the rest in the brief. So the work doesn't stall, get five things ready.

  • Your logo and brand colors, if you have them
  • Photos of the product, the team or finished work
  • Access to your domain, or a decision on which address to register
  • The email and Telegram where requests should arrive
  • One person who approves the stages
  • 3approvals
    per project
  • 2rounds of revisions
    per stage
A notebook with brief notes, a pen and a laptop with a draft

09 Questions

Common questions about landing page development

How much does landing page development cost?

From $2,500. That covers the brief, a competitor review, the wireframe, copy, design for desktop and phone, the WordPress build, the lead form and analytics. Long pages, calculators, online payment and extra language versions cost more. We name the exact sum after the brief.

Can a landing page be done faster than two weeks?

A page from a ready-made template can be assembled in three days, but that is a different service, and we don't offer it. Two weeks are needed to interview you, write the copy, draw the mockup and test the build. If your ads start on a particular date, tell us at once and we'll plan the schedule from it.

Can we change the copy and prices on the landing page ourselves?

Yes. The page is built on WordPress, and every block can be edited in the admin: text, photo, price, button label. After launch we show you how on a video call and leave a short guide.

We already have the copy or the design. Can we order only the build?

Yes, and we'll price it separately. Before we start, we reread the copy and look at the mockup the way a buyer would. If the first screen doesn't answer "what is this and what does it cost," we'll say so before the build, and the decision stays with you.

Where do the requests from the landing page go?

To your email and a Telegram chat of your choice. On request we pass them to a CRM. Each request is also saved in the site admin, so it won't vanish even if an email lands in spam.

Will the landing page show up on Google?

We open the page to indexing and write the title and description, so people can find it by your company name. For queries like "air conditioner Denver price," a single page rarely ranks high: it competes with sites that have dozens of pages. For a landing page, ads are the main source of visitors.

Can a landing page later grow into a full website?

Yes, and that is one of the reasons we build landing pages on WordPress. You can add service sections, a blog and an About page, while the design and the address stay. If you know about such plans in advance, tell us and we'll build them into the structure.

Who pays for the domain and hosting?

You do, directly to the registrar and the hosting provider. We help you choose a plan and register everything in your company's name, so the site doesn't depend on a contractor. For a landing page, the simplest shared hosting plan is enough.

Does a landing page need maintenance after launch?

WordPress needs updates, and the site needs regular backups. You can handle that yourself with our guide or pass it to us: website maintenance starts at $400 a month and includes up to five hours of edits.

Get a quote

Tell us about the job. We'll name the price and the deadline

Two sentences are enough: what the product is and what you need — copy, a website or marketing. We reply within one business day.

We use the details from this form only to reply to your request.

Request a quote

Describe the job in your own words. We'll send the price and the deadline within one business day.

We use the details from this form only to reply to your request.