SEO copywriting for websites and online stores

SEO copywriting services

SEO content writing is the work of building a page that answers a search query more fully and more clearly than the pages already ranking, while still reading like normal copy instead of a pile of keywords. We research the queries, study the results, agree the outline with you and write the page together with its title and meta description. The price is from $0.18 a word, and the first draft takes from 3 business days. Roholeva is a studio that does copywriting, web development and promotion, so every page is written with its place on the site in mind.

Prices

01 Basics

What SEO copywriting is and how it differs from ordinary copy

SEO copywriting is writing for the questions people type into a search box. The writer first works out what your future customers actually search for, then builds the page so that it settles that need completely: it answers the question, removes the doubts and points to the next step.

Ordinary marketing copy starts from the product: what we sell and what we are proud of. SEO copy starts from the query: what the person wants to know, and in what order. You can see the difference in the first paragraph. Marketing copy opens with “Company X offers.” Search-driven copy opens with a direct answer to the query.

The fundamentals have barely moved in twenty years: one intent per page, the query in the headline, a clear structure of subheadings, useful content. What has changed is how pages are judged. Search engines now understand synonyms and context, so “keyword density” stopped mattering, while completeness of the answer and trust in the author matter a lot more.

A word on semantic copywriting, sometimes called LSI copywriting. It means a text in which the related vocabulary of the topic turns up naturally next to the main query. On a page about sofas that is “frame,” “filling,” “sleeper mechanism” and “sleeping area dimensions.” We never paste such words in from a list. They appear on their own when the author knows the subject.

02 Scope

What SEO content writing includes and what it does not

Keyword research. One main query and 5–15 supporting ones for each page, grouped so that a page covers a single intent. If you already have a keyword map from an SEO specialist, we work from it.
Competitor and results analysis. We read 5–10 pages from the first page of results: length, structure, the questions they answer and the answers they leave out.
An outline for your approval. H1–H3 headings and a few lines on each section. You see the future text before it is written.
The copy itself. Facts, prices and specifications checked against your materials.
Title tag, meta description and H1. Written by hand for every page. They are described separately on the meta tags page.
A check before delivery. Plagiarism, keyword stuffing, readability, a comparison against the brief. Then an editor reads the text.

Not included

A technical site audit and link building. That is an SEO specialist’s job, and we are glad to work alongside yours. If you need one team for the whole cycle, there is SEO services.
Publishing the copy on your site. We can do it separately if you give us access to the admin panel.

03 Prices

SEO copywriting price per word, with worked examples

We price SEO copy by length, and a word costs from $0.18. A service page of 600 words comes to $108. A blog article of 1,200 words comes to $240, because articles follow the separate blog rate of $0.20 a word. Keyword research, the outline, the title and the meta description are already in the price.

For projects of 20 pages or more we prepare a separate estimate and delivery schedule.
Service	What's included	Turnaround	Price
SEO copywriting	Keyword research, outline, copy, title and meta description	from 3 days	from $0.18 / word
Blog articles	Topic, outline, copy, fact-check, meta tags	4–5 days	from $0.20 / word
Meta titles and descriptions	Title, meta description and H1 matched to the page's queries	up to 50 pages in 2 days	from $12 / page
Product descriptions	Unique description of up to 150 words, meta tags	from 10 descriptions a day	from $35 / description

Why we cost more than the cheapest option

Content marketplaces and mass-production shops sell SEO copy for a few cents a word, and for what they deliver it can be an honest price: fast text built around keywords, with no editor. Our rate is higher, and this is what it pays for.

Two people work on every text: an author writes it, and an editor reads it separately.
Facts are checked against your materials and the job of the page: prices, terms, specifications, delivery conditions.
The outline is built from the search results rather than from a template, and you see it before we write.
A quick quote: you get the price and turnaround within one business day, without a long email thread.

If you need a thousand pages for bulk filler, we are not the best fit. If you need pages you would not be embarrassed to show a customer, we cost only the price of attention more.

04 Example

SEO copywriting example: the same query, two versions

Both samples are written for the query “buy sofa online.” The first turns up on hundreds of sites. The second answers what a person wants to know before buying. The examples are for illustration, and the stores are invented.

Category page copyonline furniture store

Buy sofa online cheap in our store. If you want to buy a sofa online, buy sofa online cheap with our sofa catalog. Sofas online price will pleasantly surprise you.

The catalog has 140 sofas: sleepers for everyday use, sectionals and compact two-seaters for small rooms. Delivery takes 3–5 days, and the crew carries the sofa up to your floor and takes the packaging away. If it doesn’t fit, you can return or exchange it within 14 days.

why it works: the query sits in the title and the H1, where both the reader and the search engine see it. In the body, repetition gave way to the facts a buyer uses to compare stores.

Article introductiondental clinic blog

In today’s fast-paced world, dental health plays an important role in everyone’s life. In this article we will take a detailed look at what a dental implant is and what its features are.

The implant itself is placed in one visit, and the crown goes on three to six months later, once the bone has healed around it. Below we go through each stage, the costs, and the cases where an implant has to wait.

why it works: the first sentence answers “how long does a dental implant take” on the spot. Openings like this are what search shows in answer boxes.

05 Preparation

How we pick keywords and build the outline

A text becomes SEO copy at the preparation stage, not at the end when someone sprinkles keywords over it. That is why the brief and the outline take about half the time.

Keywords

One intent, one page

We collect queries from Google suggestions, Search Console and competitor pages, then cluster them. Queries with the same intent go to one page, different ones are kept apart, so your pages do not compete with each other in the results.

Results

What ranks and why

We work out which page type the search engine wants for this query: a catalog, a service or an article. If the top results are all catalogs, an article will not get in, however well it is written.

Outline

A plan with H1–H3

Every section answers one reader question. Under each heading you get the key points, the length and the queries that should sound there. This is the brief for the text, and you approve it.

If an SEO specialist has already given you a brief, we write to it. If its requirements hurt the text, for example “use the exact keyword forty times,” we say so before starting and suggest a better way. The queries for a page also feed its title, description and H1, so when you want, we write them together.

06 AI

SEO copywriting and AI: what the machine does and what a person does

The short answer: you can use AI for SEO copywriting, but a raw draft from a chatbot should never be handed over as a finished page. Google judges whether a text is useful, not how it was written. The trouble is that a language model retells what is already online, so you get nothing new from it. And generating pages in bulk to manipulate rankings runs straight into Google’s spam policies.

We do not promise “text with zero AI and a hundred percent guarantee,” because detectors err in both directions and can flag human writing. Instead we explain how we work.

Stage	Who does it
Grouping queries, rough headline options	The author, sometimes with the help of tools. A person reviews the result
Facts, prices, specifications, examples	The author, from your materials. Anything unconfirmed stays out of the text
Wording, tone, the order of arguments	The author
Proofreading, checks for clichés and plagiarism	The editor

We do not deliver machine-generated text as original authorship. That is our line, and the price rests on it.

07 GEO

How SEO copy gets into AI answers: AI Overviews and GEO

GEO, or generative engine optimization, means shaping a text so that AI answers in Google, ChatGPT or Perplexity can quote it. There is no magic in it: AI cites what is clear and verifiable. We do not promise citations, but we write so that a citation is possible.

What we do in the text

A direct answer in the first two sentences of a section.
A one-sentence definition for “what is” queries.
Tables for comparisons, prices and specifications.
A question-and-answer block in the words people really use.

What we add around it

A named author and editor, which feeds E-E-A-T: experience, expertise, authoritativeness and trust.
An update date and links to sources wherever there are figures.
Facts about your company that can be quoted without guessing.
Notes on FAQ and Organization markup for your developer.

08 Page types

Which pages we write SEO content for

Different queries need different pages. Someone searching “buy” does not want a ten-thousand-character essay. Someone searching “how to choose” needs exactly that. We write for every page type.

01Online store categories250–450 wordsA short text under the product grid: what the category holds, how to choose, delivery terms. It does not repeat the filters. Product cards have their own service: product descriptions.
02Service pages450–900 wordsWhat the service includes, what it costs, how the work goes, answers to objections. The main text for service businesses.
03Informational articles900–1,800 wordsAnswers to “how,” “what is” and “how much.” They bring in people who are still choosing and lead them to service pages. More in blog articles.
04Homepage300–600 wordsFor brand and the broadest queries. Here explaining who you are matters more than fitting in every keyword. It has its own service: homepage copy.
05Location pages300–600 wordsFor branches or service areas in different cities, with local addresses, prices and terms. We write each one separately instead of cloning a template and swapping the city name.

There is also rewriting, for when a page already has a text that does not work. We price it as new work, because we start from the query and the results rather than from the old paragraph. Often only the facts and two or three good phrases survive.

09 Acceptance

How to check SEO copy before you pay

The check takes twenty minutes, even if you have no SEO background. Use it on any supplier, us included.

An answer to the query. Read the first paragraph and ask: if I had typed this query into Google, would I have learned the main thing?
The query in the right places. It is in the title, the H1, the first paragraph and one or two subheadings. It does not repeat in every sentence.
Specifics. Prices, terms, sizes, conditions and examples are there. Phrases that would suit any competitor have been cut.
Structure. One H1, logical H2s, paragraphs of up to four sentences, lists and tables where they help.
Originality and sources. The text is not copied, and figures carry a source or your confirmation.
A human voice. It does not sound like a translation and does not open with “In today’s fast-paced world.”

10 Process

How an order works, from brief to delivery

A single page takes from three business days. When there are many pages, we deliver the first two or three as samples, agree the approach and then follow a schedule. We name the price and turnaround within one business day of your request.

01
Brief
You send the site address, a list of pages, any known queries and your materials. We ask for whatever is missing.
→ a quote and turnaround
02
Queries and results
We collect the keywords, read the top results and settle the page type and length.
→ a list of queries
03
Outline
The plan with headings goes to you for approval. This is the cheapest moment to change something.
→ an H1–H3 plan
04
Copy and meta tags
We write to the plan, check the facts and add the title, description and H1.
→ the text in Google Docs
05
Editing
The editor proofreads and checks for plagiarism and keyword stuffing. A month after publication we suggest a look at Search Console to see which queries the page now appears for.
→ ready to publish

11 Three in one

Copy, website and promotion under one roof

Roholeva has worked since 2008. We started as a copywriting studio, and today we also build websites and run promotion, which is why our SEO copy does not live apart from the site. If the page still has to be created, our team can do it: landing page development or a corporate website. If the site exists and needs a review, there is the SEO audit. If you want one team to steer everything, SEO services fit.

All the directions are collected in the Web development and Digital marketing sections. For you this means one quote, one person responsible and copy that does not drift away from the site. We work remotely from Ukraine, so your time zone is a question of scheduling calls and nothing more.

12 Questions

SEO copywriting FAQ

What is SEO copywriting and how is it different from regular copywriting?

SEO copywriting is writing for queries people type into search. Regular copy starts from the product. SEO copy starts from the reader’s question: it answers it directly, has a structure of headings and uses the words people actually search with.

How much does SEO copy cost per word?

From $0.18 a word. The price includes keyword research, the outline, the copy, the title and the meta description. A 600-word service page is $108. We give the exact figure after a short conversation about the task, within one business day.

Can you show an SEO copywriting example?

The before-and-after samples above are one. In short: good SEO copy does not repeat “buy sofa online cheap” four times. It states the number of models, the delivery time and the return terms, which is what the buyer needs.

How do I write SEO content myself?

Find the main query, read the five pages that rank for it, write down the questions they answer and add what they miss: your prices, terms and experience. Put the query in the headline and the first paragraph, split the text into sections and read it aloud. If you have no time for that, we take the job over.

Can ChatGPT write SEO content for me?

It can produce a draft, but the draft will be average for the internet. A model does not know your prices, terms or customers, so it fills the page with generic lines. We use tools for support work, while people write and edit the copy. We do not deliver generated text as original authorship.

How do I check SEO copy for plagiarism, stuffing and AI?

Any plagiarism checker will catch copied passages. Stuffing is visible to the eye: if the query sounds in every sentence, that is it. AI detectors are unreliable, so judge the substance instead: does the text carry facts others lack, and does it answer the question? The six-point checklist above covers it.

How many keywords should a page have, and what is keyword stuffing?

As many as fit without hurting the reading. The main query goes in the title, the H1 and the first paragraph, and the supporting ones spread across subheadings in natural forms. Stuffing is repeating words more often than people do in speech. We do not count a “density” percentage.

Do you write the title tag, meta description and H1?

Yes, for every page you order, and they are in the price. If you need meta tags for a whole site without new copy, that is a separate service: meta titles and descriptions.

How soon will I see results?

Search engines usually index a new page within a few days, and it settles into a stable position over a few months. Speed depends on the age of the site, competition, technical health and links. That is why we never name positions or a date for “reaching the top.” We answer for the quality of the text, not for what a search engine does.

What do you need from me to start?

The site address, a list of pages and a description of the product are enough. A brief and keyword map help, but if you have none, we build them. Admin access is needed only if you order publishing.

Do you write for businesses outside Ukraine?

Yes. We work remotely, so your location makes no difference. For location pages we use local data you provide: addresses, prices, delivery terms. Marketplaces such as Amazon or Shopify stores get copy built to their own formats.

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