SMM Instagram, Facebook, LinkedIn
Social media management means we run your brand's pages for you. We build the content plan, write and design the posts, prepare stories, reply to followers and send a report once a month. You approve the plan and send photos on time.
01 Definition
SMM stands for social media marketing, and in practice it covers three things: content, conversation with followers and advertising. People use the term for all of them at once, which is why it is worth saying which part you are buying.
Content answers the questions a person asks before buying: what is this, how much does it cost, who is behind it, can I trust them. Conversation shows that real people stand behind the page. Advertising brings in people who haven't heard of you yet.
This page is about the first two: we run the profile in your place. If you already have someone who posts and replies and only the words are missing, we write social media copy separately. If you need new people rather than content, see Facebook and Instagram ads.
02 Scope
Six things you get every month. Anything published in the brand's name, you see before it goes live.
03 Example
The plan is for a made-up bike shop with a workshop. It is a teaching example: it shows how 12 posts divide into series and what each one needs from you. A sample weekly schedule is on the social media copy page.
| Series | Sample topic | What we need from you | Per month |
|---|---|---|---|
| Product and service | Three city bikes under $700: how they differ | Photos of three models, prices, stock | 4 posts |
| Inside the workshop | What we do to a bike in a 40-minute tune-up | A 20–30 second video from the workshop | 3 posts |
| Useful tips | How to choose a frame size by height: a chart | The mechanic checks the chart | 3 posts |
| Proof | A customer story: 600 km on a restored bike | The customer's contact and consent | 2 posts |
| Stories | New stock, a poll: road or gravel | Two or three photos a week by messenger | weekly |
04 Rhythm
The first month starts with preparation: we study your profile and competitors, write the brand voice into a short guide, set up the profile and make image templates. That is why the first posts go out a week to ten days after the start. After that the cycle repeats.
A week before the month starts, we send the content plan. You cross out topics that don't fit and add your own news. With the plan comes a list of the photos and video we'll need.
→ approved plan, shoot list
We prepare texts and pictures one to two weeks ahead and send them in one document. We ask for approval within two business days. Without your yes, a post does not go out.
→ posts for approval
We publish on schedule, post stories and answer comments and routine questions. Anything that looks like an order or a complaint goes to you the same day.
→ a live profile
In the first days of the new month we send the report and proposals: which series to strengthen, which to drop. The next plan already reflects them.
→ report and new plan
05 Choice
A page can be run by an employee, a freelancer or an agency. There is no single right answer, so here are the honest strengths and weaknesses of each, ours included.
A restaurant, a store with constant arrivals, a venue with events. The person on site shoots and replies within a minute.
The weak spot: one person rarely writes, shoots and designs equally well, and the page goes quiet during their vacation.
Cheaper than an agency and more flexible. It fits if you know what to write about and need hands.
The risk is the same: everything rests on one person, and no one checks their text.
The plan, the copy, the editing and the design are handled by different people, so the page doesn't depend on anyone's vacation.
The downside: we aren't standing in your shop or workshop. You have to send the photos and video from the spot.
There is also a mixed option: your person shoots and answers direct messages, and we provide the plan and the post copy. It costs less than full management and often works just as well.
06 Limits
Posts rarely bring in new people. Social networks mostly show a page's posts to people who already follow it, and not even to all of them. Management holds the attention of those who know you and persuades those who stop by to look. To get new people in, you need ads, joint projects with other pages or videos that reach recommendations.
So we don't promise thousands of followers a month, and we don't buy them. We promise what depends on us: a plan, regular posts, clean copy, replies during business hours and a report without gloss.
07 Prices
Management costs from $1,200 a month. For comparison, 12 posts ordered separately as copy cost from $720. The remaining $480 covers the plan, design, publishing, stories, replies to followers and the report.
| Service | What's included | Turnaround | Price |
|---|---|---|---|
| Social media management | Content plan, 12 posts, stories, profile setup, report | monthly | from $1,200 / month |
| Social media copy | Post copy, hook, call to action, hashtags if needed | from 3 posts a day | from $60 / post |
| Facebook and Instagram ads | Audiences, creatives and copy, launch, optimization, report | launch in 5–7 days | from $900 / month |
| Video scripts | Concept, timed script, voice-over text | 3–4 days | from $350 / script |
More than 12 posts a month. A second or third network with its own copy: a post that goes to Instagram and Facebook almost unchanged is counted once, while separate LinkedIn copy counts as a separate post. Video editing, shoots, weekend replies to followers.
Management at $1,200, Facebook and Instagram ads at $900 and an ad budget of $600 come to $2,700 a month. The budget in the example is illustrative; of this total, $600 goes to Meta and not to us.
Not everyone needs full management. You can order post copy alone, from $60 per post, Reels scripts from $350 per script, or ad management alone, from $900 a month. Which of these you need, we'll say after we look at your profile.
08 Getting started
We can write and design everything except one thing: we don't know what happened at your company today. So management works when someone on your side does three things.
It takes about an hour a week. If you don't have that hour, it is more honest not to start: a page full of stock photos convinces nobody.
You give us access in the Meta and LinkedIn settings, and no passwords are needed. The pages, the followers and all materials stay yours. We fix the price and the list of work for the month in writing before we start. You pay half in advance and the rest after the report.
09 Questions
A small business can supply material for three posts a week, and followers aren't tired by that pace. If you have news every day, there will be more posts. If you have one complex product, eight strong posts are better than twelve filler ones.
Instagram, Facebook and LinkedIn. We usually recommend one main network where your buyers are, and a second as a mirror. Other platforms, including TikTok and Telegram, we discuss separately.
Yes. But the first month goes largely to preparation: tone, content series, templates. It is better to judge whether the format suits you after the third month.
You do, from our list: what to shoot, from which angle, how many seconds. A phone is enough. We edit the photos, build the carousels and cut simple videos from your footage. A shoot with a camera operator is priced separately.
Routine questions, yes: price, availability, address, opening hours, how to order. We take the answers from a list we agree with you at the start. Anything about a specific order, discounts or complaints goes to your manager the same business day.
No. The number of followers depends more on ads, the topic and the product itself than on posts. A number is easy to inflate, but bought followers buy nothing and spoil the page's statistics. The report shows real figures, even when we don't like them.
No. Setting up and running campaigns is a separate service, and you pay the budget to Meta from your own card. When we run both the page and the ads, they follow one plan: a post that did well with followers goes into advertising.
No. We don't deliver generated text as authored work. An author writes the post from your facts, and an editor reads it before it is published.
Yes. First we look at what was published, what drew reactions and how the profile is set up. We keep the series that work and replace the weak ones. Followers won't notice an abrupt change, because we shift the tone gradually.
10 Related
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