Marketing monthly work on your site
SEO services are monthly work on your website, so that its pages show up in Google for the searches your buyers make. We check the technical health of the site, collect the keywords, write the copy, set tasks for your developer and once a month report what was done and what changed in search.
01 Definition
There are two ways onto the first page of Google. The first is paid: ads, where you pay for every click and the ad disappears when the budget does. The second can't be bought: the regular results below the ads, where Google itself decides whose page answers the query best.
SEO, or search engine optimization, is the work of making that page yours. You pay nobody for the visits from search. You pay for the work of the people who make the site clear to Google and useful to a buyer.
Google compares pages on many signals, but the work on a site comes down to three questions.
If you only need part of this work, you can order it separately: SEO copywriting for keywords you already have, or a one-time SEO audit with a list of fixes. SEO services differ in that we work on your site for months and answer for the whole plan, not for a single document.
02 Scope
Four workstreams and a monthly report. They run in parallel, but in different months one of them leads: technical work first, then pages and copy, then links.
We check robots.txt, the sitemap, redirects, duplicate pages, canonical URLs, load speed, how the site looks on a phone and schema.org markup. We write up each problem as a task for the developer: what is wrong, where exactly, how it should be and how to check it.
Your developer makes the code changes. If you don't have one, our website maintenance can do it, billed separately.
We collect the searches people use to find your products or services and sort them into groups by intent: buy, compare, find the price. This shows which pages the site is missing and which ones compete with each other for the same query.
The result is a table: the query, the page and what to do with it. All later copy is written from it.
Every month we write or rewrite an agreed list of pages: categories, services, blog articles. Each comes with a title tag, a meta description and an H1.
A writer drafts the copy and an editor reads it, as with our standalone SEO copywriting. The keywords sit in headings and the first paragraph, not in every sentence separated by commas.
We look at who links to you and to the sites in the top ten. Then we draw up a plan: your Google business profile, industry directories, partner and supplier pages, articles on niche sites.
If a site charges for a publication, we agree the amount with you in advance. We don't buy link packages on exchanges: Google's rules call that spam, and a site can be demoted for it.
What was done during the month and which tasks are waiting for the developer. How impressions, clicks and positions changed by keyword group in Search Console. How many inquiries came from search, if goals are set up on the site. What we do next and why.
03 Schedule
The minimum term is six months. An honest result isn't possible sooner: Google recrawls a site gradually, and a new page takes two to four months to settle into its positions. Here is how those six months look from the inside.
04 Sample
The "technical tasks" in the service are cards like this. Below is one, written for a made-up online door store. The example is for illustration.
Problem. Every combination of filters in the catalog opens at its own URL. Search Console shows more than four hundred such pages with the same title, "Interior doors."
What to do. Give the filter pages that people search for ("white doors," "doors with a mirror") their own title, H1 and short copy. Set a canonical tag to the category on all the rest.
How to check. The page /doors/white/ has its own title. The page /doors/?sort=price has a canonical tag pointing to /doors/.
why: Google is crawling duplicates instead of new products, and the query "white doors" has no page of its ownA developer doesn't need to know SEO to complete a card like this. It says where the problem is, what to change and how to check the result.
When the change is made, we verify it on the site and in Search Console. In the report every task has one of three marks: done, in progress, waiting for the developer.
The cards are sorted by impact. What blocks indexing comes first, and small things like images without alt text come last.
05 Online stores
A store has thousands of pages, and a template creates most of them, not a person. So we write less by hand here and work more with rules: how a product title is built, what happens to a filter page, where a discontinued product points.
If the store doesn't exist yet, it's cheaper to build the catalog structure around the queries from day one. That's how we do it when we take on ecommerce website development ourselves.
06 No guarantees
First place on Google, or sales growth by a set percentage. Positions depend on competitors, the history of the domain and how quickly fixes are made, and no agency controls those.
We answer for what is in our hands: the plan, the scope of work for the month, the deadlines and a report that shows the failures too. If in the first three months it becomes clear that the top ten in your field can't be reached without a much larger budget, we'll say so directly and suggest a narrower group of keywords or ads.
07 Pricing
SEO services start at $1,500 a month. The minimum six months comes to at least $9,000, paid month by month. The price includes the audit, keyword research, tasks for the developer, copy and the report.
| Service | What's included | Turnaround | Price |
|---|---|---|---|
| SEO services | Audit, keyword research, technical tasks, content, monthly report | 6 months or more | from $1,500 / month |
| SEO audit | Technical audit, content and link review, fix plan | 5–7 days | from $750 / audit |
| SEO copywriting | Keyword research, outline, copy, title and meta description | from 3 days | from $0.18 / word |
| Blog articles | Topic, outline, copy, fact-check, meta tags | 4–5 days | from $0.20 / word |
| Website maintenance | Updates, backups, monitoring, up to 5 hours of edits | monthly | from $400 / month |
A services site with twenty pages and a store with five thousand products need different amounts of checks and copy. For a store the price is usually above the minimum.
The more large stores and aggregators in the top ten, the more pages and mentions you need to stand next to them. We estimate this before we start, from the results for your main queries.
A site with history that simply hasn't been updated for a long time needs tidying. A new domain, or a site after a botched migration, takes more work and time.
If you don't need monthly promotion and only want on-site optimization, we start with an SEO audit from $750. After it you have a list of fixes, and your developer can make them. If we are to write the copy and meta tags, we charge by the price list: copy from $0.18 per word, meta tags from $12 per page.
08 Getting started
Send us your site address and two sentences about what you sell and in which cities or countries. Within a business day we'll reply on whether we take it on, where we would start and what it would cost for your site. We fix the price and the scope of work for the month in writing before we begin. You pay half of the monthly amount upfront and the rest after the report. Payment is by bank transfer against an invoice.
The accounts, keyword tables and copy stay yours, however long we work together.
Ask them of us and of anyone you compare us with.
09 Questions
The first changes in impressions are usually visible in the second or third month, after the technical fixes and the new copy. A new page takes two to four months to reach stable positions. The pace depends on the age of the site, the competition in your field and how quickly the developer makes the fixes. That's why we sum up after six months, not after six weeks.
No. Google decides the positions, and competitors, whom we don't control, affect them. Before the work starts we fix in writing what depends on us: the list of work for the month, the deadlines and the format of the report.
Start with an SEO audit. It's a one-time job, and afterwards you have a list of fixes in priority order. Your developer can make some of them, and you can order the copy for your main pages separately. It's slower than monthly work, but better than buying the cheapest package of links.
Ads bring clicks from day one and stop when the budget does. SEO takes months, but a page that has risen in the results brings people with no fee for each click. For a new site and for a seasonal product we suggest starting with Google Ads management and running SEO in parallel.
Partly. We can do the copy, meta tags and page structure ourselves through the admin area. But speed, duplicates and redirects can't be fixed without access to the code. If you don't have a developer, we bring in our website maintenance or help you brief a freelancer.
Yes. SEO depends little on the content management system: we set the tasks, and whoever maintains your site makes the changes. We build our own sites on WordPress and WooCommerce, so on those we can make the changes ourselves.
Yes, but we warn you up front: a new domain gains impressions more slowly than a site with history. In the first months it's better to support sales with ads and start the promotion with the right structure. It is cheapest to build that structure in during development.
Nothing sudden. The copy, the structure and the technical fixes stay on the site and keep working. But competitors update their pages, so without attention positions slip over time: slowly in a quiet field and noticeably faster in a competitive one.
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