Social media copywriter posts, Reels, stories
Social media copywriting means the posts, carousels, Reels captions and story text you publish on Instagram, Facebook, LinkedIn and Telegram. You give us the topics and the facts, and we return finished posts in your brand's voice, each one shaped for its platform. A writer drafts, an editor checks, and we deliver in Google Docs. A post is from $60, and a package of 12 posts a month is from $720.
01 What it is
Social media copywriting is writing publications that explain, sell or keep a conversation going with your followers. A post from us has an opening line that works as a headline, the main text, one call to action and, where it fits, hashtags. If your designer needs words for the image or the cover of a carousel, we write those too.
Two services get confused all the time, so it's worth separating them. Social media copy is words: we write, you publish. Managing a page adds a content plan, visuals, publishing, replies to followers and a report. That second service has its own page, social media management. Here we're talking about the first one, which you can order by the post, by the week or by the month without handing over control of your account.
We hear “why not just use AI” every day. A language model gives you a draft fast, but it writes about your brand as if all brands were alike, and it mixes up facts. We don't hand over generated text as written by a person. If you already have posts from a chatbot, bring them in for an edit: the editor will bring them closer to your brand's voice and check the numbers.
02 Platforms
The same post shouldn't be copied to every network: each has its own limits, its own reading habits and its own tone. Here is what we change when we write about one piece of news for four platforms.
The feed shows only the start of a caption, and the rest hides behind “more.” So the point goes in the first sentence and the details come after. A Reels caption is even shorter: the video has already shown everything, and the text adds what the frame doesn't and says what to do next.
A caption can run to 2,200 characters, but we rarely write Instagram posts longer than a thousand.
Longer texts and arguments in the comments are more common here. A post can be built as a short story with a question at the end.
Unlike Instagram captions, links in the text are clickable. That makes Facebook a good place to send people to your site or to a blog article.
A post from a person tends to be read more than one from a company page: what they did, what went wrong, what they learned. We write these for founders and specialists after a short interview, in their own words.
“We are thrilled to announce” and “proud to share” are the first lines we cut.
Every post lands in the subscriber's chat list, and every extra one moves them closer to “Mute.” We write tight: the news, what it means for the reader, a link.
A photo caption holds up to 1,024 characters and a standalone text post up to 4,096. Worth remembering before the designer makes the picture.
03 Before and after
Two posts before and after the editor. The café and the software company are invented and the examples are for illustration, but we see the mistakes in the “before” column on other people's pages every day.
Hey friends, we have some great news. We're excited to share that our menu has been updated. There are delicious new items waiting for you that will leave no one indifferent. Come visit us. #coffee #cafe #yummy #newmenu #delicious #love
The pumpkin latte is back. We make it with roasted pumpkin, not syrup, so it isn't sickly sweet. $5.50, until the end of November. If you tried it last year, tell us in the comments: cinnamon on top or not?
why: the news is visible in the first three words, before the “more” button. Instead of “delicious new items” there is one drink, a price and an end date. The closing question is easy: you can answer it in one word.
We are excited to announce that our company has opened a new office in Lisbon. This is an important step in the growth of our company that will allow us to deliver high-quality services to our clients even more efficiently.
We opened an office in Lisbon. The reason is simple: part of the team has lived there for two years and worked from home. Now they have desks, a meeting room and backup power. We're hiring three more testers, details in the first comment.
why: readers scroll past “important steps.” What stops them is the reason: why Lisbon, who the office is for, and what that means for them. The link moved into a comment so it doesn't break up the text.
04 Templates
Templates give you a frame but not a voice: without living detail they produce posts that all look alike. We use frames like these and fill them with the facts of the specific business.
For new followers: who you are, what you do, why it's worth reading. The frame: a first sentence with something concrete (“We've baked sourdough in Austin since 2019,” an invented line), then two or three details that set you apart from your neighbors, and a closing question or an invitation to ask their own.
A new product, service or feature. The frame: what appeared, what problem it solves, who it suits, when and where to get it, one action. The price and the date go in the first lines, not at the end.
A tale about a customer, a mistake or a decision. The frame: the situation, what went wrong, what changed, what you learned. Every number in a post like this has to be yours or agreed with the person in the story. We don't invent them.
05 Reels and stories
In short video, the first seconds decide whether anyone keeps watching. So Reels copy starts with a hook: a line that stops the scroll. We don't promise reach, because the algorithm sets it, but a hook and a structure can be written well. If you need a full second-by-second script, see video scripts.
| Hook type | Example (invented) | When it fits |
|---|---|---|
| Question | Why does your cake sink in the middle? | cooking, teaching |
| Mistake | Three things I got wrong before I opened my studio | expert content |
| Result first | From an empty wall to a working office in one Saturday | before and after, renovation, design |
| Objection | Don't buy this hosting plan if you run an online store | comparisons, advice |
Stories are faster still. Each frame holds one thought, up to five words, with a logical bridge between frames. We write the text for polls and stickers so that people can answer with one tap. All of this is part of the post package; there are no separate rates, and we estimate the number of stories at the brief.
06 Planning
We take post topics from your plan. If you don't have one yet, at the brief we'll suggest themes and topics for a month so the posts don't repeat each other. Here is what a week might look like for an imaginary café.
| Day | Format | Topic | Purpose |
|---|---|---|---|
| Monday | Photo post | The pumpkin latte is back: the price and the end date | sales |
| Tuesday | Stories, three frames | How we roast the pumpkin for the latte | trust |
| Wednesday | Reel with a caption | A barista draws on foam in 20 seconds | reach |
| Thursday | Carousel | How filter coffee differs from an americano | usefulness |
| Friday | Story with a poll | Which dessert should come back to the menu | conversation |
| Saturday | Photo post | A regular tells us what he's ordered for three years | community |
07 Brand voice
A brand voice is a set of rules that makes posts recognisable without a logo: formal or casual, jokes or none, the words we never use, how we address customers. We don't invent a voice from nothing. We assemble it from what you already have.
The sheet stays in Google Docs and keeps working afterwards: you can hand it to a designer, a social media manager or another writer.
08 Division of work
We are responsible for the words. Images, publishing and talking to followers are handled by your own person, or by you. If you want one team to do all of it, look at page management.
09 Prices
One post is from $60. A monthly package of 12 posts, which is three a week, comes to from $720. We write from three posts a day, so a month's package is ready in about a week, including your approval.
| Service | What's included | Turnaround | Price |
|---|---|---|---|
| Social media copy | Post copy, hook, call to action, hashtags if needed | from 3 posts a day | from $60 / post |
| Video scripts | Concept, timed script, voice-over text | 3–4 days | from $350 / script |
| Email copywriting | Subject line, preheader, body copy, call to action | 2–3 days | from $180 / email |
| Ad copy | Several headline and body variants sized for each platform | 2–3 days | from $0.28 / word |
| Blog articles | Topic, outline, copy, fact-check, meta tags | 4–5 days | from $0.20 / word |
On freelance platforms a post can cost much less. That is production-line work: the writer gets a topic and writes it without knowing your voice or your customers. Our price includes a conversation about the brand, a style sheet with the voice, a writer who works in that voice, an editor who checks facts and repetition, and a quick reply with a quote. The result is a post you don't have to rewrite yourself, which is exactly where most people lose time.
10 Questions
A post is from $60, including the text, the hook and the call to action, plus hashtags if needed. A package of 12 posts is from $720. A carousel or a series of stories is estimated by volume after the brief.
It can, but it will work worse than one written for the platform. At the least, the first paragraph and the call to action need rewriting: on Instagram a link in a caption isn't clickable, Telegram limits photo captions, and LinkedIn has a different tone. If you publish on several networks, say so in the brief.
Copy is only the words: posts and captions. Management includes a content plan, profile design, publishing, replies to followers and a report. For the second there is a service called social media management.
We write from three posts a day, so a week of publications can be ready in 2 to 3 days, and a monthly package in about a week including approval.
Yes. A call to action is part of every post. We add hashtags where they work: a few precise ones on Instagram, and usually none on LinkedIn or Telegram.
Yes. Reels captions and the text for story frames are part of the service. If you need a video script by the second with timing, that is a separate service: video scripts.
Instagram, Facebook, LinkedIn and Telegram. For each one we write to its format rather than copying a single text.
We read your earlier posts and correspondence, ask for examples of “this” and “not this,” and put together a short style sheet: how to address readers, banned words, tone. We write the first posts to the sheet and adjust until the voice is yours.
New posts are written by a writer, and we don't hand over generated text as written by a person. Posts you already have from a chatbot we can edit: remove the stock phrases, check the facts and fit them to your brand voice.
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