Landing page copywriting and website copy

Landing page copywriting services

Landing page copy is the structure of a one-page site plus the words in every block, from the headline on the first screen to the line under the button. We handle the whole job: brief, competitor review, wireframe and the copy for every block. The price is from $1,200 per landing page, and it takes 5–7 days. Roholeva is a studio for copywriting, promotion and web development, so copy and layout are agreed inside one team instead of passed between three contractors.

Price

01 Scope

What landing page copy includes

When you order “landing page copy,” you are really ordering four things, and with us they come as one package.

The brief. We ask about the product, the buyers, their objections and the reasons people turn you down. You can fill in a questionnaire if you like, but the core is a 30–40 minute conversation.
Competitor review. We look at what five to seven neighbors in the search results and ads promise, which arguments they lean on and where they leave a gap.
A wireframe. The order of the blocks, the job of each one and a rough headline. This is the structure of the landing page, and you approve it before we write the words.
Copy for every block. Headlines, paragraphs, lists, photo captions, button labels, form microcopy and the message shown after someone submits.

Not included

Design and front-end build. If you need a finished site, see landing page development, where copy, design and build happen at the same time.
Setting up ads that send traffic to the page. That is separate work: Google Ads management.
Invented testimonials and case studies. We do not write reviews in place of your customers and we do not make up result figures.

02 Structure

Landing page structure: nine blocks and what we write in each

A landing page structure is the order of blocks that walks a visitor from “what is this?” to “I’ll leave a request.” The order depends on the product, but the skeleton is almost always the same. Below are nine blocks and the job of each.

01First screenthe offerHeadline, subheadline, button. Within five seconds a visitor should understand what you offer, to whom and on what terms. This is where your unique selling proposition takes shape.
02Problem or situationrecognitionTwo or three sentences about what brought the person here. The reader should think, “this is about me.”
03Solution and benefits3–6 pointsWhat the customer gets, stated as outcomes rather than features.
04How it works3–5 stepsThe path from request to result. It removes the fear of the unknown.
05ProoffactsReal testimonials, experience, licenses, timelines, guarantees. Only what you can show and verify.
06Price and termsno fogWhat it costs, what it depends on, what is included. Even “from” beats “contact us for pricing.”
07ObjectionsFAQAnswers to the questions that stop people from submitting a request.
08Lead formcall to actionThe button and a line on what happens after the click. As few fields as possible.
09Footer and microcopydetailsContacts, privacy policy, success and error messages.

03 Example

A landing page copy example, block by block

Below are the first blocks of an invented landing page for “FixFast,” a same-day appliance repair service. The company does not exist, and the numbers are made up. The point is to show the gap between a template and copy that actually says something.

First screenthe offer

Appliance repair from professionals. Quality, fast, affordable. A personalized approach to every customer. Request a call now.

Your washer fixed in one visit: the technician arrives with the common parts already in the van. Diagnosis is free, and the price is set before any work starts. Leave your number and we call back within 15 minutes during business hours.

why it works: three adjectives gave way to a timeline, a pricing rule and a response time. All of it can be checked, so all of it earns trust.

Benefitsthe solution

We offer a wide range of services at competitive prices. Our strengths: experience, quality, reliability.

You don’t have to stay home all day: we book a two-hour window and text you when the technician is twenty minutes away. After the repair we take the old part with us and leave the floor as we found it. The 90-day warranty slip is in your hands before the technician leaves.

why it works: each benefit is expressed through the inconvenience it removes, not through the word “quality.”

Buttoncall to action

Submit

Get my price in 15 minutes. Under the button: “No follow-up sales calls. We reply once.”

why it works: the button names what the person gets, and the small line removes the fear of being chased.

04 Prices

Landing page copywriting price and website copy rates

A landing page of 7–9 blocks runs about 900–1,400 words, and the price starts at $1,200 for the whole page. It is a fixed sum per landing page, not a rate per word. For website copy spread over several pages, we use the SEO copywriting rate of $0.18 a word, or the separate services for the homepage and the About page. For instance, a 700-word service page written at that rate comes to $126.

For sites of several dozen pages we prepare an estimate and a schedule for delivery in batches.
Service	What's included	Turnaround	Price
Website and landing page copy	Brief, competitor review, wireframe, copy for every block	5–7 days	from $1,200 / landing page
Homepage copy	Structure, headlines, block copy, meta tags	4–5 days	from $800 / page
About page copy	Founder interview, structure, copy	4 days	from $600 / page
SEO copywriting	Keyword research, outline, copy, title and meta description	from 3 days	from $0.18 / word
Landing page development	Wireframe, copy, design, responsive build, form and analytics	2–3 weeks	from $2,500 / landing page

Why we cost more than the cheapest option

Landing page copy is sold at very different prices, from quick freelance gigs to agency packages of several thousand dollars. Such a spread usually means a different depth of work. Our $1,200 is not only for the words.

An author and an editor on every text, not one person alone.
A competitor review and a conversation with you about the product, without which copy turns into a template.
Every fact, price and condition checked against your materials and the job of the page.
A structure that already accounts for search and advertising, and a quick quote within one business day.

05 Length

How much copy a landing page needs

As much as it takes to settle this particular person’s objections. There is no universal word count. Here are rough guides by type of offer:

A long landing page is no worse than a short one if every paragraph answers a question. The bad one is where the visitor cannot find the answer.
What you sell	Why that length	Words
A low-priced service, a quick decision	The visitor decides within a minute. The offer, benefits, price and form are enough.	450–750
A product people think about	It needs specifications, comparisons and answers to objections.	750–1,200
A complex service, B2B, a big ticket	The reader checks, compares and consults colleagues. There is more text, but the structure is tighter.	1,200–2,250
An event, a course, a signup	Program, speakers, terms and date. Plenty of facts, little explanation.	600–1,200

06 Wireframe

The landing page wireframe and handing it to a developer

A wireframe is a rough plan of the page: which blocks, in what order, and what is written in each. It comes before the design, because it is cheaper to change the order of blocks on paper than in a mockup or in code.

If someone else designs it

Copy for the designer

We hand over the wireframe with markup: where the headline goes, where the list goes, where the photo sits and how many characters must fit. The designer does not invent content or ask you to “send the text later.”

If we build the site

Copy alongside the mockup

The copywriter and the designer work on the page at the same time. The layout does not break, because the length of every headline is known in advance. See landing page development.

After the build we can proofread the finished page when you need it: check that the copy lost nothing on the way, that line breaks held up and that buttons read well on a phone.

07 For websites

Landing page versus website copy: how they differ

A landing page has one goal and one action. A website has several goals, many entry points and different pages for different queries. That is why the copy is written differently.

Landing page: one page, one scenario, one button. The reader arrives from an ad and has to decide within a minute or two.
Website: homepage, services, About, blog, contact. Each page serves its own query and has its own headline, internal links and meta tags.

We usually start filling a website with the homepage: homepage copy, then the About page and the service pages written around search queries. If every page has to sell, there is the sales pages service.

08 AI

AI in landing page work: what helps and what does not

Anyone can write a prompt for landing page copy, but the result looks like hundreds of others: “unique solutions,” “a personalized approach,” “we value every customer.” A chatbot does not know your objections, your prices, your limits or the reason clients write to you.

In landing page work we use tools where they save time: sorting objections into groups, suggesting headline options to choose from. The final text is written by the author and the editor. Their job is to throw out the average and keep what sets your offer apart.

For you this means copy checked against the facts, and a landing page you can quote without embarrassment. A structure with direct answers, an FAQ and tables is also easier for AI search systems to read.

09 Getting started

What we need from you: a brief checklist

The more precise your answers, the fewer questions later. But if you have no answers, don’t worry: we will work out some of them in conversation.

The product

What exactly you sell

A description, prices, terms, limits. Who it is for and who it is not for. What sets it apart from the neighbors, if anything does.

The buyers

Who buys and why

Typical questions to your sales team, reasons for refusals, testimonials. If you have call recordings or email threads, we will go through them.

The page

Where traffic comes from and what action counts

Ads, search, social. Which action you call a success: a request, a call, a purchase. Whether you have brand colors and photos.

Mistakes we see most often

Writing the landing page about the company instead of the customer: the first screen holds the company name and years in business, and the buyer’s problem shows up at the bottom.
Putting three buttons with different actions on the page. A landing page works when there is one action.
Skipping the price. A visitor who cannot find even the order of magnitude goes to the competitor who showed it.
Adding testimonials with no name and no date. Nobody believes them, even the real ones.
Replacing copy with a mockup: “we’ll fill it in later.” Design built around empty blocks has to be redone.

How to choose a landing page copywriter

Ask to see the structure before the text is written, not only samples of finished pages. Ask who checks the facts and whether there is a second reader. Look at whether the reply to your request has a price and a turnaround, not just “it depends.” If a writer promises a specific conversion rate, walk away: conversion depends on traffic, price and the product.

10 Details

Privacy policy and legal blocks on a landing page

If the landing page has a form, it needs a privacy policy: who collects the data, which data, what for, how long it is kept and how to withdraw consent. For a page with no registration, a short document is enough.

We write the plain-language data notice that sits beside the form and prepare a draft of the policy. We recommend having your lawyer review the final legal wording, because we are copywriters, not attorneys. The same goes for terms of sale, returns and delivery: we write them in clear language, and a lawyer checks that they hold up legally.

11 Process

How we write landing page copy

Five to seven business days per landing page. You learn the price and turnaround within one business day of your request.

01
Brief
A conversation about the product and the buyers, and a look through your materials.
→ confirmed facts
02
Competitors
We take apart the neighbors: what they promise, how they prove it, what they leave unsaid.
→ the position of your offer
03
Wireframe
Blocks, order and rough headlines. We agree it with you.
→ the landing page structure
04
Copy
We write all the blocks, the editor proofreads. Delivered in Google Docs.
→ finished copy

12 Questions

Landing page copywriting FAQ

How much does landing page copy cost?

From $1,200 per landing page, start to finish: the brief, competitor review, wireframe and copy for every block. The sum depends on the number of blocks and how complex the product is. We send an exact quote within one business day.

What does landing page copy include?

The page structure, headlines, the main text of every block, button labels, form microcopy and the success message. Also the competitor review and the conversation about your product that comes before the writing.

How much copy should a landing page have?

For a simple service, 450–750 words is enough. For a complex one, 1,200–2,250. Go by the buyer’s questions rather than length: if the visitor finds an answer to each one, there is enough text.

How do I write landing page copy myself?

Write down who your buyer is and what stops them from buying. Lay out the blocks: offer, problem, solution, how it works, proof, price, answers to questions, button. Explain each block in one plain sentence and check that the second sentence does not repeat the first. If you have no time, we write it.

How is landing page copy different from website copy?

A landing page leads to one action and is written as a single chain of argument. A website is made of pages for different queries and goals. Website copy needs keyword research, meta tags and internal links, and a landing page also needs a persuasion scenario.

What do you need from me to start?

A description of the product, prices, the objections customers raise, examples of competitors you like or dislike, and brand materials if you have them. We work out the rest in conversation.

How many days does a landing page take?

Usually 5–7 business days. The timing depends on how complex the product is and how quickly you answer our questions. We name the exact date in the quote.

Do you create a landing page wireframe?

Yes, it is in the price: the order of the blocks, their jobs and rough headlines. You can pass it to your own designer or to our team.

Can I order landing page copy together with website development?

Yes, and it is more convenient that way. In landing page development the copy, design and build happen at the same time, and the same team can launch your ads if you want.

Do you write a privacy policy for the landing page?

We prepare a draft and a clear data notice next to the form. Your lawyer reviews the final legal text.

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