Web development WordPress and WooCommerce
Web development at the Roholeva agency starts with a question: what do you sell, and to whom? It ends with a website on your domain that takes inquiries or orders. We build landing pages, corporate websites and online stores on WordPress. We plan the structure, write the copy, design the pages, build them and launch.
01 Services
Three types of new websites and two services for those who already have one. Each has its own page: what the work includes, a week-by-week schedule and what changes the price.
02 Choosing
Two things decide the type of site: how many offers you have and where your visitors will come from. One service and ads call for a landing page. Ten services and search call for a site with a separate page for each. Products paid for online lead to a store.
| Type of site | Who it suits | When to pick something else | Scope |
|---|---|---|---|
| Landing page | One service, course, event or product. Visitors come from ads and need to do one thing: leave a request. | You have several services and people search for each one separately. A single page can't collect the search queries for all of them. | 1 page |
| Corporate website | A company with several services that needs to explain who it is, show its work and get inquiries from search. | You sell goods from stock and the buyer has to pay on the site. That is a store. | 5 pages or more |
| Online store | From a few dozen products, card payment, shipping by post, order and stock tracking. | Up to ten products, and taking orders by phone is easier. A landing page with a product list is enough. | catalog and cart |
| Redesign | You have a site that shows up in search, but it looks dated, is awkward on a phone or doesn't bring inquiries. | The site runs on a system nobody supports anymore. Then it's more honest to build a new one. | an existing site |
| Maintenance | The site works, but nobody updates the system, makes backups, changes prices or adds pages. | The site is on a builder that updates itself, and you make one edit a quarter. | monthly |
A cart, filters and customer accounts are for a catalog. Ten items fit on one page. If a person confirms each order by phone anyway, start with a landing page: it costs from $2,500 against $8,500 for a store and takes about three weeks.
The services get hidden in tabs, and the page stretches to twenty screens. Visitors from ads don't read to the end, and in search it loses to sites that have a separate page, with its own heading, for each service.
The old site has been earning positions on Google for years, and every one of its URLs carries some weight. If you build a new site with different URLs and skip the redirects, part of your search traffic disappears. First we look at what is worth keeping. A website redesign may be enough.
03 Scope
Start to finish means you don't hire a copywriter, a designer and a developer separately and then stitch their work together. On launch day you get a working website on your own domain, administrator access and a written guide.
04 Stages
The order is the same for a landing page, a corporate website and a store. Only the length differs. The shorter figure applies to a landing page, the longer to a store. We fix the price of each stage before work begins, and a stage ends when you approve it.
We ask about your product, buyers and competitors, and look at your current site and ads. Within one business day we send an estimate: the stages, the price of each and the dates.
→ 1–2 days: an estimate and a schedule
We collect the queries people use to find you and decide which pages are needed. We draw prototypes of the typical pages, the author writes the copy from them and the editor proofreads it.
→ 5 days to 3 weeks: prototypes and copy
First a concept: the home screen and one inner page. Once you approve the style, we draw the remaining templates for desktop and phone, already with the real copy.
→ 4 days to 3 weeks: a Figma mockup
We build the templates, connect WordPress and the forms, and for a store also payment and shipping. We load the copy, photos and products. The site sits at a test address, and you can see it at any time.
→ 4 days to 4 weeks: the site at a test address
We go through the site on phones and in different browsers, and check the forms, the speed and the redirects from old URLs. We move it to your domain and show you how to manage it.
→ 1–5 days: the site is live, you hold the access
The timelines assume you approve each stage within a day or two. Projects usually slip not on design or build but on materials: photos, a price list, company details, access to the domain. We send the list of what we'll need together with the estimate, so you can gather it ahead of time.
05 Order of work
Usually a site is drawn with placeholder text, and the real copy is hunted down in the last week. Then a three-word headline gets replaced by a two-line sentence, the "Benefits" block is left with six identical icons, and the layout falls apart.
We've been writing copy for businesses since 2008, so we work in reverse. First we work out what a person should read on each screen, and design the blocks around that. The designer gets finished headlines, prices and button labels.
06 Platform
WordPress is an open-source content management system. You don't pay a license or a subscription for it, and the site sits on your hosting together with its code, database and all the copy. We build stores on WooCommerce, the ecommerce plugin for the same system.
The reason is practical. WordPress is the most widely used content management system in the world, so finding a developer for it is easy. If we ever stop suiting you, another contractor can pick the site up, and nobody has to rewrite it from scratch.
There is a downside you should know about before we start. The system and its plugins need updates, and the site needs regular backups, or within a year or two it becomes open to hacking. You can do this yourself or hand it to us as website maintenance.
WordPress isn't right for a service with customer accounts, complex calculations or real-time booking. That is web application development, and we don't take it on. If your team is used to another platform, say so in the brief.
07 Pricing
Prices are "from" for a site in its basic scope. Example: a landing page starts at $2,500, and if you send Google Ads traffic to it from day one, the first month starts at $3,400 ($2,500 for the page and $900 for running the campaigns). You pay the ad budget to Google separately.
| Service | What's included | Turnaround | Price |
|---|---|---|---|
| Landing page development | Wireframe, copy, design, responsive build, form and analytics | 2–3 weeks | from $2,500 / landing page |
| Corporate website | Structure, key page copy, design, build, content management system | 4–8 weeks | from $5,500 / website |
| Ecommerce website development | Catalog structure, design, build, payment and shipping, training | 6–12 weeks | from $8,500 / store |
| Website redesign | Audit, new structure, design, content migration, redirects | 3–6 weeks | from $3,500 / website |
| Website maintenance | Updates, backups, monitoring, up to 5 hours of edits | monthly | from $400 / month |
The price depends on how many different templates have to be drawn and built. Twenty service pages on one template cost almost the same as five. A calculator, a catalog with filters or a plan comparison each need their own template.
The more you bring ready, the less work there is. If you have no product descriptions, we write them separately: 200 cards at $35 add $7,000 on top of the store price. You can order them in batches, starting with your best sellers.
Online payment, appointment booking, a calculator, a customer account, data exchange with a CRM or a warehouse. Each feature is its own line in the estimate: you see what it costs and decide whether to take it now or after launch.
Each language version adds copy and one more layout check; translation is priced at the rates of our translation services. Moving from an old site adds migrating articles or products and redirecting old URLs to the new ones.
08 Getting started
You don't need to write a technical specification. We write it after the brief. For the estimate to be accurate the first time, it's enough to answer five questions.
The studio is based in Ukraine and works remotely with clients abroad. The brief takes place on a video call or in writing, you review mockups in Figma, read the copy in Google Docs and check the finished site at a test address from your own phone.
09 After launch
In its first month a new site is seen by almost no one: it hasn't earned positions in search yet, and there are no ads. That's why at the structure stage we ask where people will come from, and build the pages for that channel: for Google queries or for ads.
Google Ads can be launched in a week, while SEO takes a few months to show results. We run both ourselves, so the ads and the page use the same words.
10 Questions
A landing page starts at $2,500, a corporate website at $5,500 and an online store at $8,500. The sum depends on the number of templates, the amount of copy and features such as online payment or a calculator. We send an estimate broken down by stage within one business day of the brief.
A landing page is ready in two to three weeks, a corporate website in four to eight, a store in six to twelve. The lower end is realistic if the materials are ready and you approve stages in a day or two. We fix the launch date together with the price before the work begins.
Yes. You edit text, photos, prices, articles and products in the WordPress admin without a programmer. Before handover we train you and leave a guide with screenshots of your own site. You need a developer only for new templates and features.
Yes, and we'll price it separately. If you have a Figma mockup, we'll build from it, but first we check that the real copy fits. If you need only the copy and your own developer builds the site, see website and landing page copy.
You do. We register the domain and hosting in your company's name, create analytics accounts under your email and hand over all passwords once the last stage is paid. We keep access only if you take maintenance.
No one can promise that, and we don't. We're responsible for the technical groundwork: speed, correct headings, a sitemap, a separate page for each service. Positions also depend on competitors, the age of the site and links, and SEO is the work that addresses them.
Our main platform is WordPress, and WooCommerce for stores. We take other systems on request: tell us why you need that one, and we'll say whether we can do it well. If we can't, we'll tell you before the work starts.
The project is split into stages: structure and copy, design, build and launch. We fix the price of each stage in writing before the work begins. You pay 50% by bank transfer against an invoice before a stage starts, and the rest after we deliver it.
Yes. All the work is remote, and your location doesn't matter. We build sites in English and Ukrainian; German and French versions are translated from finished copy. We reply to a first message within one business day.
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