An answer to one question
"How to choose", "how much does it cost", "what to do if". These are the best articles to start a blog with, since they cover questions customers already ask. This is the classic SEO article, but written for a person.
Company blog articles with facts and sources
Blog writing services
We write blog posts and articles for company blogs and websites. We choose a topic around a question your customers really ask, agree an outline with you, write the text and check every fact against its source. You receive an article ready to publish, with the title and meta description already written. A writer drafts it, and an editor reviews it before it reaches you.
01 Definition
What kind of articles we write, and what makes one expert
A company blog article is a text of roughly 800 to 3,000 words that answers one specific question a potential customer has, and does it from the company's own experience. It has an author, a date and sources for its figures, and it leads the reader to a next step: a service page, a quote, a subscription.
What makes it expert is not the word "expert" in the headline. An expert article contains what a reader won't find in the five other articles on the same query: your prices, cases from practice, and warnings that only someone with experience knows.
We write for blogs, corporate sites, online stores and service companies: "how to choose" and "how much does it cost" explainers, comparisons, guides, case breakdowns and sponsored pieces for media. It is blog content that works for search and for trust, rather than filling a "News" section nobody reads.
Roholeva has been writing since 2008, and we also build and promote websites. So we see an article as part of a system from the start: which page it links to, where it sits in the site structure and which query it covers.
02 What's included
What goes into writing an article
The per-word price already covers everything needed to make an article publish-ready. There are no separate charges for the outline, the sources or the meta tags.
- 01Topic and querybefore writingWe check what Google shows for the query and whether there is room for your article. If page one consists of service pages and catalogs, we suggest a different format or a different topic.
- 02Outline for approvaldays 1–2Who the article is for, which question it answers, which sections it has and where it sends the reader at the end. A sample outline is below.
- 03The textwriterWe write to the outline, with a direct answer first, examples, and a table wherever there is something to compare. Your expert spends twenty to thirty minutes on a call.
- 04Fact-checkingeditorEvery figure, law, name and quotation is checked against the original source. The text carries links a reader can open.
- 05Meta tags and formattingtitle, descriptionThe H1, subheadings, title and meta description, captions for photos and tables, and marked spots for images. We deliver in Google Docs, ready to move onto the site.
Illustrations and publishing on your site are not in the price: your designer picks the images, and you or your developer can post the article. If the blog runs on a site we maintain, we'll handle the posting too, as part of website development and support.
03 Article types
Types of blog posts: from an SEO article to a full guide
The format depends on the question. "How much does it cost" doesn't need a guide of three thousand words, and "how to choose a boiler" won't fit into three paragraphs. The sums below are calculated at the rate of $0.20 per word.
Comparisons and roundups
Two materials, three plans, five models. With a table and a conclusion about who each suits. The reader of such an article is already choosing, so it sits closest to the purchase.
A full guide
A topic from start to finish, with a table of contents and sections. It makes sense once shorter articles on related questions exist and the guide can link to them.
A practice breakdown
What was there, what was done, what came out of it. The client's name can be left out if they prefer. When you need the full project story with agreed numbers, that is a case study.
A sponsored article for a publication
Material for an outside site: an industry portal, a regional outlet. Each publication has its own rules on length, links and presentation, so we build the outline for the specific outlet, and the text doesn't read like an ad, or it won't be accepted.
An expert column under a specialist's name
A first-person text built from a conversation with a director, a doctor or an engineer, signed by them after they approve it. Readers trust an article whose author can be found and checked.
If an article must sell a particular service rather than answer a question, that is a job for a service page: see sales page copywriting and SEO copywriting.
04 Structure
Blog post structure: what you approve before the text
The outline reaches you before the article does. Below is an example for an invented company that insulates private houses. This is what the document you get on day two looks like.
How much does house insulation cost in 2026
Query: how much does house insulation cost. Reader: an owner of a 1,200 to 1,600 sq ft house putting together a budget for spring.
Intro. The price range per square foot of wall right away, and the three things it depends on.
Section 1. Price by material. Mineral wool, EPS foam, extruded polystyrene. A table.
Section 2. What the estimate includes besides insulation. Scaffolding, adhesive, mesh, the finishing coat.
Section 3. A worked example. A 1,300 sq ft house at the company's prices.
Section 4. Where not to save money. A foreman's comments with cases from job sites.
Section 5. When to insulate. Season, temperature, how long installation takes.
Questions and answers. Five questions homeowners ask the sales managers.
At the end. A link to the service page and a quote form.
What the outline shows
Who the article is for and which query it answers.
What we need from you. Here that is a price list and twenty minutes with the foreman.
Where the article leads the reader next: to a service page, not into thin air.
If the outline is wrong, we change it in ten minutes. A finished article of twelve hundred words would have to be written again.
How the article itself is built
| Part | What's in it | Why | Length |
|---|---|---|---|
| H1 headline | The query and a reason to read: "How much does house insulation cost: prices by material" | The reader and the search engine both see that the answer is here | 1 line |
| Direct answer | The price range and what the total depends on | Someone in a hurry gets the answer in 20 seconds, and this paragraph is what AI answers quote most often | 2–4 sentences |
| Table of contents | Anchor links to the sections | In a long article people jump to the part they need | 3+ sections |
| H2 sections | One section, one question, with a table or an example | Each section can be read on its own | 150–250 words |
| Questions and answers | Real questions customers ask | Covers long-tail queries | 4–7 questions |
| Summary and next step | A one-paragraph conclusion and a link to the service | The article leads to an action instead of just stopping | up to 100 words |
05 Topics
How we choose topics and build a content plan
A company blog should bring in people who may one day become customers. So we look for topics where those people are already asking questions.
- In your sales team. Every week they answer the same things: what's the difference, what does it cost, what happens if. Each of those questions is a topic.
- In search. Google's autocomplete, the "People also ask" box and the queries in your Search Console that show your site but get no clicks.
- With competitors. We read what others have already written and what their articles lack: prices, timelines, examples from practice.
- In your own projects. A non-standard order, a mistake you had to fix after another contractor, a change in regulations that affects customers.
One article answers one question. Before writing, we look at what Google shows for the query. If page one is all catalogs and service pages, an article won't get there: that is a job for an SEO page, and we'll propose another topic.
A content plan for a month or a quarter
For a regular blog we build a table: topic, query, article type, the page it links to, and who on your team supplies the facts. We group articles around a few main themes, so that short answers link to a guide and strengthen it. A plan like that beats scattered publishing: in six months you have a section of the site where a reader can walk from a question to an inquiry, rather than a pile of separate texts.
06 Expertise
Writer and editor: how we check facts and build E-E-A-T
The knowledge in the article belongs to your specialist. We know how to ask the questions and write down the answers.
A writer who is hearing about your topic for the first time can honestly do one thing: retell what others have already written. Search has plenty of those articles, and one more changes nothing.
That's why we ask for twenty to thirty minutes of your specialist's time for each article: an engineer, a doctor, an accountant, a master craftsman. We put questions to them from the outline and write down the answers. That is where the prices, the cases from practice and the warnings your competitors don't have come from.
The rest we check against sources. Laws are read in the original, figures come from reports and standards instead of other people's blogs, and we link to them. If the topic is medical or legal, we ask your specialist to read the finished article before publication. That is how medical and legal article writing works: a writer drafts the text, and a doctor or lawyer answers for the content with a signature.
What separates an expert article from a retelling
Google judges content quality by signs abbreviated as E-E-A-T: experience, expertise, authoritativeness, trust. In practice you can check them in the text itself.
- The author is named. Next to the article there is a name, a job title and a link to a person who can be verified.
- There is a date and an update date. The reader sees that prices and regulations are current.
- Figures have sources. Not "according to studies" but the name of a document and a link.
- There is first-hand experience. Photos of finished work, a calculation from a real order, a practitioner's comment.
- It says what the article doesn't cover. People trust that more than a text promising answers to everything.
An article under a specialist's name
We can write a text in the name of your director or lead doctor: from their words, with their signature and after their approval. Google's own guidance recommends showing who wrote a text, and readers react the same way.
07 Sample
The start of an article before and after the editor
The first paragraphs decide whether a person keeps reading. Below is the introduction to an article about choosing a boiler. The company is invented, and the example is for illustration.
Introductionarticle "How to choose a gas boiler for your house"
In today's fast-paced world, heating is an extremely important issue. Choosing a boiler is a responsible task that requires a comprehensive approach. In this article we will look at a wide range of models and help you make the right choice.
A wall-mounted boiler of 12 to 24 kW is usually enough for a 1,300 sq ft house. A combi boiler makes sense if you have one bathroom. With two bathrooms, take a system boiler with a hot water cylinder, or the second shower will run cold on winter mornings. Below is a table for working out the output your own house needs.
why: the first paragraph answers the question instead of announcing the topic. It has a number, a condition and an example, which show that a practitioner is writing. "A wide range" and "a comprehensive approach" say nothing, so they came out.
08 AI
Articles and artificial intelligence: what we do and don't do
Plainly: we don't hand over machine-generated text as written by a person. A person writes the article, another person edits it, and facts are checked by hand. For anyone wondering about AI-written blog posts, here is what that means in practice.
Where a neural network helps
In preparation: grouping queries, finding the questions readers ask, trying headline variants and rough outlines. It saves time, and we check the result all the same.
Where it doesn't
In facts and experience. A neural network doesn't know your prices, hasn't seen your job site, and will happily invent references to laws that don't exist. An article assembled from such "facts" looks tidy but lets the company down with the first person who checks it. Google treats mass-produced pages written without oversight as spam, whether a human or an algorithm produced them.
About AI detectors
AI content checkers err in both directions: they flag human text as generated and the reverse. So we don't promise "0% AI". We promise something else: the author has a name, the text contains facts nobody else has, and every figure can be traced to a source.
09 AI answers
How to write articles that AI answers and Google quote
AI Overviews in Google, ChatGPT and Perplexity take individual passages from a page. A text where the answer is easy to lift out gets quoted more often. It doesn't guarantee top positions or mentions, but it improves the odds.
Direct, in 2–4 sentences
The start of each section answers the question in its heading. Explanation follows. That way the passage is whole and reads without context.
The term explained at once
"A content plan is…" in one sentence. Definitions are the part most often taken into an answer word for word.
Comparison as structure
Prices, timelines, pros and cons go in a table rather than three paragraphs. Data in a table is easy to take and hard to mix up.
An FAQ block from real queries
We phrase questions the way people ask them, in plain speech, not as a marketing headline.
A byline and links
A name, a date, links to primary sources. Models and people alike prefer to quote what can be verified.
For search and for AI
Headings in the right hierarchy, clean lists, FAQ markup. If the blog is on a site we look after, we add the markup as part of SEO promotion.
10 Length and frequency
How long a blog post should be and how many you need a month
How many words should an article have. As many as it takes to answer the question in full. Most often that is 900 to 1,500 words. If the answer fits in 450 words, we don't stretch it: readers spot padding by the second paragraph. A guide of 2,500 to 3,000 words is justified only for a broad topic.
How many articles a month. There is no right number. Two thorough articles a month for a year do more than twenty in the first month and silence afterward. For orientation, here are three typical modes.
| Mode | What it is | Sample calculation | Per month |
|---|---|---|---|
| Start | 2 articles of 1,200 words, covering the questions customers ask most | 2 × $240 | from $480 |
| Regular blog | 4 articles of 1,200 words, one of them a guide or a comparison | 4 × $240 | from $960 |
| Active publishing | 8 articles of 900 words for a new section of the site | 8 × $180 | from $1,440 |
For a regular blog we assign one writer and one editor to you, so tone and terminology stay consistent from article to article.
11 How it works
How to order a blog post and how many days it takes
An article of 900 to 1,500 words is ready in 4 to 5 days from the moment we get your answers. Here is what happens between the request and publication.
- 01
Request and questions
You send a topic, your site and examples of articles you like. We reply with a price within one working day and ask a few clarifying questions.
→ day 0
- 02
Outline and the expert call
We send the outline, and once it is approved we interview your specialist: twenty to thirty minutes by messenger or phone.
→ days 1–2
- 03
Text and checking
The writer drafts, the editor verifies facts, links and the word limit. We add the title and the meta description.
→ days 3–4
- 04
Delivery
You get the article in Google Docs with headings marked and spots for illustrations flagged. The rights to the text pass to you.
→ days 4–5
What we need from you: a topic or a direction, a link to your site, a specialist for a short conversation and, if you have them, a price list or internal data. We find the rest ourselves. We work remotely from Ukraine, and we send invoices and take payment by bank transfer.
12 Mistakes
What we don't write, and mistakes clients make with blogs
What we don't write
- Academic papers, coursework, theses and essays. We work for company blogs and websites.
- Articles without an expert in topics where a mistake is expensive. We write medicine, law and finance only with a read-through by your specialist.
- Mass-produced text to fill a site. A site packed with it fares worse in search quality checks.
Common client mistakes
- A topic taken from a keyword instead of a question. An article that exists for a query and not for a reader rarely gets finished. Start with the question, then the query.
- Skimping on the expert. If nobody from the company talks to the writer, the text could sit on any site in the industry.
- Expecting results in a week. A new page usually gets indexed within days but takes two to four months to settle into stable positions. A blog is judged after six months.
- An article with no next step. The reader reaches the end and doesn't know what to do. The close should link to a service, a quote or a subscription.
- Publishing once and forgetting. Articles age: prices, rules and models change. Review your most visited ones every six months.
13 About the price
What you pay for in the price of an article
Our prices are above the market average, and we don't hide it. The price covers an article written by two people: a writer and an editor. The topic and outline are agreed before the text, every fact is matched to a source, and the meta tags are written for a specific query. You get a text ready to publish, not a draft you still have to finish.
If you need a stream of short descriptive texts without expertise, cheaper writers will manage. If you want one article you won't be embarrassed to show a customer, and that will stay on your site for years, that is where we come in.
14 Prices
How much a custom blog article costs
An article of 1,200 words costs from $240, which covers the topic, the outline, the text, fact-checking and meta tags. If the blog publishes regularly, count from the monthly volume: four such articles come to from $960.
| Service | What's included | Turnaround | Price |
|---|---|---|---|
| Blog articles | Topic, outline, copy, fact-check, meta tags | 4–5 days | from $0.20 / word |
| SEO copywriting | Keyword research, outline, copy, title and meta description | from 3 days | from $0.18 / word |
| Meta titles and descriptions | Title, meta description and H1 matched to the page's queries | up to 50 pages in 2 days | from $12 / page |
| Social media copy | Post copy, hook, call to action, hashtags if needed | from 3 posts a day | from $60 / post |
| Email copywriting | Subject line, preheader, body copy, call to action | 2–3 days | from $180 / email |
15 Questions
What people ask before ordering articles
How much does a blog post cost?
Pricing starts at $0.20 per word. An article of 800 words is from $160, and one of 1,200 words is from $240. The sum includes the topic, outline, text, fact-checking and meta tags.
How long should a blog post be?
Long enough to answer the question in full. Most often that is 900 to 1,500 words. If the answer fits in 450 words, we don't stretch it: readers notice filler by the second paragraph.
How do I order an article, and what do you need from me?
Send a topic or direction, a link to your site and a few words about your reader. We reply with a price and questions. We also need twenty to thirty minutes of your specialist's time and, if you have them, a price list or internal data.
Who writes the articles: one freelancer or a writer and an editor?
A writer and an editor. The writer knows the subject and writes, and the editor checks structure, facts, links and language. Your own expert joins at the end if the topic is complicated.
Do you check facts and add sources?
Yes. We verify every figure, law, name and quotation against the original source and link to it. Where an error would be costly, we ask your specialist to read the finished text.
Do you write articles with AI?
We don't hand over machine-generated text as written by a person. We may use AI in preparation, such as grouping queries or drafting rough headlines. The facts, examples and the text itself are the work of the writer and the editor.
How many days does an article take?
Usually 4 to 5 days: a day for the outline, then the expert call, the writing and the editor's check. If you are in a hurry, say so in the request and we'll give a realistic deadline.
How many articles do I need per month?
There is no right number. Two thorough articles a month for a year are worth more than twenty in the first month followed by silence. We suggest starting with the questions your sales team hears most.
When will an article start bringing readers from search?
Google usually indexes a new page within days, and it takes two to four months to settle into stable positions. A blog is judged after six months, not after a week. We don't promise first places: they also depend on your site, links and competitors.
Who picks the topics: you or us?
Whichever suits you. We write to your content plan, or propose topics ourselves and agree them with you before work begins. If you have an SEO specialist, we take queries from their spreadsheet.
Do you publish the article on my site?
We deliver the text in Google Docs with the headings marked. You or your developer can post it. If we maintain your site, we take care of publishing as well.
Do you write meta tags and headlines?
Yes, the title and meta description for every article are in the price. They can also be ordered separately for existing pages: see meta titles and descriptions.
Do you write academic articles, coursework or theses?
No. We write for company blogs and websites. Journal papers and student work are not something we take.
Can the article be published on another site, in a magazine or portal?
Yes, the rights to the text are yours. Tell us before we start: each publication has its own requirements for length, links and tone, so the outline will differ.
Do you write articles in other languages?
This page is already in English, which we write from scratch, as we do Ukrainian. German and French are translated and adapted. Terms and prices are on the page for copywriting in other languages.
Do you add images and social posts to the article?
We don't draw illustrations. In the text we mark where photos, diagrams and tables go and write captions for them, and we build the tables ourselves. An announcement for social media or a newsletter can be ordered separately: see social media copy and email copywriting.
16 After publishing
Where articles lead the reader and how people find them
- SEO copywritingCategory pages, service pages and blog posts written around real search queries. They read like normal copy, with no keyword stuffing.
- Meta titles and descriptionsTitles and descriptions for Google results that people want to click. Written by hand for each page.
- Social media copyPosts and captions for Reels and stories on Instagram, Facebook, LinkedIn and Telegram in your brand voice.
- Email copywritingWelcome sequences, promotional and transactional emails. Subject line, preheader and copy people read to the end.
- Case studiesThe project story as challenge, solution and result, with numbers your client has approved.
- Copywriting in other languagesUkrainian copy written from scratch for companies entering Ukraine. German and French adapted from your existing copy and checked by a language editor.