Case studies challenge, solution, result
A business case study is the story of one real project: what the client came with, what you did, and what changed, with numbers the client has agreed you can share. Our case study writing service covers the whole job. We talk to your team and to your client, shape the structure, write the copy and get it approved by the client before it goes anywhere.
01 Definition
A case study is a write-up of one real project in three parts: the client's challenge, your solution and the result. Companies publish them on their sites, put them into proposals and decks, and send them in emails. A case study answers the question prospects rarely ask out loud: “Have you done something like this for a company like mine?”
A service page says what you can do. A case study shows that you did it, and backs the claim with specific actions and numbers. That's why it works in two directions: a hesitating buyer reads it, and search engines and AI assistants quote it when someone asks for an example in their industry.
People search for this work under different names: “case study writing,” “case study examples,” “business case study template,” “how to write a case study.” They are all entrances to the same thing: a client story on a page, with an honest result.
02 Not to be confused
“Case” means three different things, and search results mix them. We write only the first one: case studies for websites and sales. This is not academic or QA work.
| What | Who reads it | What it's based on | Do we take it |
|---|---|---|---|
| Case study for a website and sales | A company's prospective clients | A real project, numbers, a client quote | yes |
| Test case | Software testers | Check steps and an expected result | no |
| Academic case study | Students, teachers | A situation to analyze, often generalized | no |
There is one more difference that matters to a client. A teaching case may be invented. A business case study may not. Everything we write rests on a project you actually delivered and on the words of people who took part in it. We don't write fictional case studies, made-up numbers or clients who don't exist. That rule is final, and we come back to it further down the page.
03 Structure
The basic scheme is simple, and that is exactly why people read it. For longer case studies we add blocks, but we keep the order: problem first, then action, then outcome.
In HR and consulting this structure is often spelled out as STAR: situation, task, action, result. The only difference is that we usually fold situation and task into one block. A website visitor isn't in a job interview. They want to see quickly whether this resembles their own case.
04 Example
Below is a short case study template built on an invented company. The bakery, the numbers and the quote are made up for teaching purposes. In a real case study, every word rests on a real project and is approved by the client.
Client. Corner & Crust Bakery: two shops in a mid-size city, cake orders taken by phone.
Challenge. Evening cake orders were taken by hand. Some were lost: calls went unanswered, and the notebook entries had mistakes.
Solution. We set up an order form on the website with a calendar and a daily limit. Confirmation arrives in the customer's messenger.
Result. Within a month the bakery was logging orders without call-backs and stopped accepting more cakes than it could bake.
Quote. “We used to spend half the evening answering the phone. Now we just bake.” Owner, name changed.
notice that the “result” has no invented percentages, only an observed change. In a real case study, measured numbers go here.The challenge is described in the client's language, not the contractor's. The solution explains a step instead of naming a technology. The quote is short and specific: it has a detail an author couldn't make up.
We build every case study the same way. The difference is that your material is real, and our job is not to spoil it with smooth, general words.
05 How we work
The writing is the easy part. Most of the time goes into getting facts out of the heads of the people who ran the project, and getting the client's permission to print them.
Not every successful project makes a good case study. You need before-and-after numbers and a client willing to show them. If you have two or three candidates, we help pick one.
→ the project and the main idea of the case study
Half an hour with the person who ran the project. That person, not the director, because the details are remembered by whoever did the work.
→ the course of the project, step by step
Fifteen to twenty minutes by phone or video. We ask how things were before you, why they chose you and what changed. If they don't have the time, we send five questions in writing.
→ quotes and the client's side of the story
We build the structure, write, and pass the draft to the editor. Every number is checked with you: a mistake in a case study hurts you and your client.
→ a case study you have approved
The client reads the text and marks what may be published and what may not: the name, the amounts, the individuals. If they ask to remove exact figures, we replace them with percentages or a description in words.
→ a text with the client's written agreement
The last question produces the most honest quotes. A person who recommends something with a caveat sounds more convincing than one who only praises.
06 Numbers
Every number in a case study has to be confirmed by your manager, and publication has to be approved by the client. This is not a formality: a wrongly stated amount or a forgotten condition damages the reputation of both companies at once.
If the client won't let you state the result in dollars or euros, there are three honest options: show the percentage change, give a range, or describe the result in words (“orders are taken without phone calls”). If even the company name can't be used, we write an anonymous case study: “a coffee shop chain in a large city.” A case study without numbers is possible too, but harder: then all the strength is in the details of the solution and in the client's words.
07 Where it is used
08 Formats
One conversation with the client gives material for several formats. The main case study is priced as in the table below; other formats we agree before we start.
| Format | Length | Where it's used | What we keep |
|---|---|---|---|
| Page on the website | 500 to 1,000 words | A “Case studies” section or an industry page | the full story |
| PDF or presentation | 1 to 2 pages | Proposals, cold emails | numbers and a quote |
| Post | 100 to 200 words | Social media, newsletters | problem and result |
| Anonymous case study | Same as a page | When the client hasn't allowed a name | the substance, without names |
09 Price and turnaround
One case study costs from $700 and takes 5 to 7 working days. Three case studies for a “Case studies” page on your site come to $2,100. We price per project rather than per word, because most of the work happens before the first sentence appears.
| Service | What's included | Turnaround | Price |
|---|---|---|---|
| Case studies | Interview, structure, copy, client sign-off | 5–7 days | from $700 / case study |
| Customer testimonials | Interview, copy, approval by the customer | 3–5 days | from $150 / testimonial |
| Business proposals | Brief, structure, copy, layout recommendations | 4–5 days | from $750 / proposal |
| Website and landing page copy | Brief, competitor review, wireframe, copy for every block | 5–7 days | from $1,200 / landing page |
| Social media copy | Post copy, hook, call to action, hashtags if needed | from 3 posts a day | from $60 / post |
Few agencies publish prices for case studies, and the market for student papers is cheap and has nothing to do with business. We price by project. For that price you get an author who talks to people and an editor who checks the text against the facts and the brief. Every number in the case study traces back to your words or your client's words. What is not included is paid separately: video shooting, PDF design.
10 Choosing a writer
11 Questions
A case study tells the whole project: challenge, solution, result. A testimonial is the client's opinion in a few sentences. A case study proves that you can do the work; a testimonial confirms that you are good to work with. They often stand side by side, and there is a separate service for that.
The price is from $700 / case study. It includes the interviews with your team and your client, the structure, the copy and the sign-off. How many case studies come out of one engagement depends on your projects. We can take several in one job, and each is priced separately.
The client and context, the challenge, the solution, the result, a client quote and a takeaway. It is the challenge, solution, result scheme with the extras that bring it to life.
The contact of the person who ran the project, the contact of the client if they are willing to talk, results in numbers, and access to materials you can show: screenshots, photos, documents. We find out the rest in conversation.
Yes, if you allow it. This is the most valuable part: the client's words make a case study convincing. The conversation takes 15 to 20 minutes. If speaking is inconvenient for them, we send the questions in writing.
First you, then your client. We don't publish or hand over numbers that nobody has confirmed. If the client asks us to remove amounts, we replace them with percentages or a description.
5 to 7 working days from the moment we've done the interviews. Most of that time goes on client approval, so the speed also depends on how fast they reply.
A Google Docs text for the web page. If needed, we prepare a short version for a PDF or a presentation, and a post for social media.
You can, but it will be weaker. We then put the weight on the details of the solution and the client's words, and describe the result qualitatively: what changed in their work. If the numbers exist but you may not state them, we use percentages or a range.
English and Ukrainian are written from scratch, not translated from each other. You can read more about languages on the page about copywriting in other languages.
No. A case study rests on interviews and facts that a language model doesn't have. The author talks to people and writes the text, and the editor reviews it. We don't hand over machine-generated text as authored copy.
12 Related
Roholeva is a copywriting, promotion and web development studio. A case study, the page it sits on and the ads that lead to that page can all come from one team.
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